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Home | January 2013 Please tell us what you think of this article. Tell a friend Print Friendly

St Helena : MEET THE NEW TOURISM DIRECTOR – CATHY ALBERTS
Submitted by Saint Helena Herald (Public Relations Information Office) 12.01.2013 (Article Archived on 26.01.2013)

New Director of St Helena Tourism, Cathy Alberts - responsible for the development and promotion of a sustainable tourism industry for St Helena for the benefit of the Saint community, tourism sector and investors - arrived on the Island on 28 December 2012 and takes over from previous Tourism Development Executive, Mike Dean.

MEET THE NEW TOURISM DIRECTOR – CATHY ALBERTS


 


New Director of St Helena Tourism, Cathy Alberts - responsible for the development and promotion of a sustainable tourism industry for St Helena for the benefit of the Saint community, tourism sector and investors - arrived on the Island on 28 December 2012 and takes over from previous Tourism Development Executive, Mike Dean.


 


Cathy has been employed by St Helena Tourism since 1 November 2012. During the time she was still in South Africa, she met with various airlines, scoping out their interest and locations, and set up meetings and presentations for potential investors. Cathy also provided local assistance in Cape Town to the Governor’s Cup Yacht Race and has also been to the UK and France to meet with stakeholders interested in St Helena.


 


Now that she is on Island, Cathy will continue with some of the projects already in the pipeline and start some new ones to ensure that the Island is ready for the airport opening. She acknowledges that St Helena is not without its challenges and as a result will be meeting with as many of the product owners and service providers as possible to make sure that everyone is working towards the same goals.


 


Cathy said:


 


“We need to embrace change, get involvement on all levels and spheres and ensure that all is done in a sustainable manner.”


 


She added:


 


“The biggest tourism asset on the Island is the Saints and I stand by this even after just two weeks of being here - I am excited to participate in this journey with the Saints.”


 


The airport will change tourism on St Helena and with shorter travel times Cathy recognises that numbers of tourists will increase and the Island needs to be ready to meet the demand. The goal to achieve is ‘an Island that exceeds all expectations and which over-delivers on promises.’


 


Cathy brings with her a wealth of experience in the tourism and leisure industry and has worked with both UK and European markets. Prior to joining St Helena Tourism, she was based in Cape Town, South Africa, where she was responsible for developing the tourism industry in both the Western Cape and Cape Town itself.


 


SHG


9 January 2013


 

 

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