Falklands : Tesco Encourages Local Fun Run
Submitted by Falkland Islands News Network (Juanita Brock) 15.06.2005 (Article Archived on 29.06.2005)
The race is on to find the first school children in the Falkland Islands to take part in the world’s biggest ever-junior running event.
TESCO ENCOURAGES LOCAL FUN RUN
PRESS RELEASE
15 June 2005
Race is on for first local kids to join biggest ever fun run
The race is on to find the first school children in the Falkland Islands to take part in the world’s biggest ever-junior running event. The Tesco Great School Run takes place for the first time this summer on 12 July when thousands of seven to 11-year-olds will participate in a co-ordinated two-kilometre fun run at hundreds of schools across the country.
And organisers want local schools to sign up and take part in the event as a fun exercise. They also want to encourage children to think more about healthy eating and the importance of physical activity as part of a balanced lifestyle.
The initiative which has the backing of Olympic gold medal champion Darren Campbell aims to persuade teachers and education chiefs to make sure that sport and recreation activity figures high on the academic agenda.
More than 100,000 children from all over the country are expected to participate in the run – nearly 65,000 have registered already. Participating schools from across the region will receive a free CD-based teachers’ pack created by educational specialists.
This contains a five-week programme of physical and classroom activities to help children get in shape for the Great School Run. The programme meets the curriculum requirements of children up to the age of 11. David Hart, communications director at event organisers Nova International, said:
“The Tesco Great School Run is set to be the world’s biggest ever organised junior running event. “We’re thrilled with the response received so far from the schools and the number of kids signed up to take part. “Moreover, combining sport and learning is a great way to engage with youngsters and to get the healthier lifestyle message cross in a meaningful and fun way.”
Tim Mason, marketing director at Tesco, said: “As a dad, I know how difficult it is to get kids to exercise when they would rather be watching TV or playing computer games.
“The key is to make exercise fun and that is where the TESCO Great Run comes in. “The initiative enables kids to join in with friends and classmates and will definitely appeal to their competitive streak. The end result should be fitter kids with a healthy interest in physical activity.”
If your school has not registered and you wish to take part and receive a free Teachers’ Pack visit www.greatschoolrun.org
ENDS
Media contacts: Judith Ranson, Sarah Cuthbertson or Andy Bruce at Bradley O’Mahoney PR. Tel: 0191 281 8833. Fax: 0191 281 49
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